Craft + Story

• My mission is helping others grow. For clients, I want to provide second chances or new opportunities to get to that next level. For partner freelancers and agencies, I can be a launch pad for bigger or better things. For everyone else, I want to be a resource and maybe an example of a different kind of studio.
• I like being small. There are big advantages to staying small. I move quicker, adapt faster, and every client relationship is personal. Most important, I can keep Craft+Story focused on the kind of projects and clients that will get the best results.
• I specialize in helping small teams. I don’t know much about large corporations with infinite resources, but I know a lot about running important work with a handful of people. My goal is always to help clients be more effective with what they have.
• I don’t specialize in tools. I’ve built products in a dozen systems and languages. What’s always been consistent is a passion for problem-solving and a core understanding of best practices. I don’t specialize in tools. I specialize in solving the problem.

• I want to be effective, not efficient. I work with a small number of clients each year, and I dedicate myself to finding the best unique solutions for each one.
• I make tailored solutions. I specialize in custom work to meet specific goals — whether that means integrating AI into an existing product, building agentic systems from scratch, or helping a team adopt new processes.
• I build systems, not just sites. A good launch is just the beginning. The workflows, the documentation, the processes — those are what make it sustainable. I make sure to deliver both.
• I don’t compete on price. There are no shortcuts to the right solution. I choose to spend my time with clients who care more about long-term results than short-term savings.
• I build things to live beyond my involvement. Everything I do is made to run and grow long after I’m gone. I build understandable systems because I don’t expect clients to need me after we’re done.

After attending the United States Air Force Academy, I worked in-house for ministries and small agencies for over a decade before creating Craft+Story in 2012. Now, I use that experience — and four years at Happy Cog, where I most recently worked on agentic workflows and multi-agent development — to help small teams reach the next level with AI.

Craft+Story started in 2012 as a small studio helping teams reach the next level. In 2018, I paused it to join an agency. Most recently, I spent four years at Happy Cog as a Senior Engineer — finishing that chapter working on agentic workflows and multi-agent development processes. The lessons from that work — how teams actually adopt AI, where agentic development breaks or shines — are the foundation for this relaunch. Same mission, new tools.

Right now, Craft+Story is me. I bring in specialists for specific projects, but I stay small on purpose. Small means every engagement gets my full attention, and every solution is built for the team that has to live with it.

You can find me on LinkedIn or at jeremygreenawalt.com.

If you have a small team and want to reach the next level with AI, email me.