Custom software, smarter processes, and digital products for small businesses that are ready to stop working around their tools and start working with them.
Somewhere in your business, something is eating time it shouldn't. We find it, map what's broken, and build what fixes it — then make sure it stays fixed. Sometimes that's automation. Sometimes it's a better process. Usually both.
Most small businesses are running on workarounds. Spreadsheets doing the job of databases. Inboxes doing the job of software. We build the things that should already exist — tools designed around how your team actually works, not how some vendor assumed you would.
This is where your customers interact with your brand. Marketing sites, client portals, e-commerce platforms, full applications — whatever the touchpoint, it should be fast, clear, conversion-focused, and built to grow with your business.
We're not here to address symptoms. We're here to find the issue, fix what matters, and create outcomes that move your business forward. If it looks good but solves nothing, it failed.
We don't force clients into recycled templates or borrowed systems. One size does not fit all. Every team is different and every solution should match the realities of the business, not the convenience of the builder.
We're not loyal to trends, platforms, or hype cycles. We use whatever best serves the outcome — AI, custom systems, proven tools — everything's on the table if it gets the job done right.
Quick wins are easy. Durable wins take discipline. We build systems, processes, and foundations that keep paying off long after launch.
We're not a volume shop. We take on fewer clients so we can do deeper work. Speed means nothing if the answer is wrong. We care about results, not throughput.
Cheap work is expensive later. We charge for judgment, execution, and outcomes that last. We work with clients who understand the value of doing it right once.
We don't do vendor theater. We do honest collaboration, direct communication, and shared accountability. Mutual respect is table stakes. Trust is earned through work.
We don't sell fantasy timelines or hide behind vague promises. That's disrespectful. We set realistic milestones, communicate early, and deliver what we said we would.
| Date | Entry | Tag | |
|---|---|---|---|
| 2026.04.30 | Shipping the brand new craftandstory.com. | ship | |
| 2026.04.22 | Kick-off meeting for new React.js frontend for a customer dashboard to talk to a Ruby on Rails system. | kickoff |
Craft+Story started in 2012. Small studio, big idea: good work takes craft, and craft takes care. After six years as a full-service agency, we paused to dive deep with agencies and in-house teams on a variety of projects across a spectrum of industries. Now we're back with more than forty years of combined experience between us.
Jeremy Greenawalt spent 20+ years spanning engineering, creative direction, and technical leadership — including four years at Happy Cog building production-grade AI systems and reshaping how teams work with intelligent tooling. He translates between business needs, creative direction, and technical execution. That's rarer than it sounds.
Chris Dumoulin has spent 20+ years in marketing and digital strategy — SEO, PPC, branding, conversion-focused content strategy, marketing automation, and analytics — with work across a wide range of organizations from mom and pop brands to Grammy-award-winning artists and industry giants like EMI, Musicbed, Chevrolet, and the state of Texas. He brings the strategic and marketing depth that engineering-only studios miss.
Together, we cover the full picture. No handoff gaps. No disappearing after kickoff. You get both of us, from the first conversation to the last deliverable.